Brackenwood's Privacy & Cookie Policy
This website (the “Website”) is controlled and operated by Brackenwood Windows Limited (referred to in these terms of use as “Brackenwood”, “we”, “us” or “our”). Brackenwood is a trading name of Brackenwood Windows Limited. Registered office: Brackenwood House, Kimbell Road, Basingstoke, Hampshire RG22 4AT Registered in England No. 2113397, UK.
This Cookies and Privacy Policy describes the ways in which we collect, hold and use information about individual persons who visit this Website.
By using this website, you consent to the collection and use of information as set forth in this cookies and privacy policy. You also acknowledge that we may periodically change, modify, add to, remove from, or otherwise update this cookies and privacy policy at our discretion, without prior notification to you and that such changes shall have effect immediately upon posting to the website and your continued browsing, or other use of the website, which shall constitute your agreement to this cookies and privacy policy.
We will always handle your Personal Data (as defined below) in accordance with the Cookies and Privacy Policy that was in effect at the time of collection. We will post changes to our Cookies and Privacy Policy on this page so that you are fully informed concerning the types of information we are gathering, how we use it and under what circumstances it may be disclosed.
1. Personal Data
The term “Personal Data” as used in this Cookies and Privacy Policy refers to information such as your name, birth date, email address, mailing address or telephone number that can be used to identify you. Generally, we will only process your Personal Data as described in this Cookies and Privacy Policy. However, we reserve the right to conduct additional processing to the extent permitted or required by law, or in support of any legal or criminal investigation. We will only contact you if you have given us permission to do so, or have requested a quote or more information.
2. Right of access, correction and objection
Whenever we process Personal Data, we take reasonable steps to ensure that your Personal Data is kept accurate and up-to-date for the purposes for which it was collected. We will provide you with the ability to object to the processing of your Personal Data if such processing is not reasonably required for a legitimate business purpose as described in this policy or our compliance with law. In the case of electronic direct marketing, we will provide you with a method to opt out of receiving further marketing materials or with a method to opt in if required by law. If you wish to contact us regarding our use of your Personal Data or object to the processing of your Personal Data, please email us at info@Brackenwood.com. If you contact us, please note the specific information you would like us to correct, update or delete, plus a proper identification of you. Requests to delete personal data will be subject to any applicable legal and ethical reporting or document filing or retention obligations imposed on us.
3. Security and confidentiality
To ensure the security and confidentiality of Personal Data that we collect online, we use data networks protected, amongst others, by industry standard firewall and password protection. In the course of handling your Personal Data, we take measures reasonably designed to protect that information from loss, misuse, unauthorised access, disclosure, alteration or destruction.
4. Data transfer abroad
We will not transfer your data to anyone else, or transfer your data abroad.
5. Cookies
In order to access and use this Website, you only need to accept our necessary cookies. Full details can be found here.
6. What are cookies?
Cookies are small text files that can be used by websites to make a user’s experience more efficient. The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission.
This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages.
You can at any time change or withdraw your consent from the Cookie Declaration on our website. Learn more about who we are, how you can contact us and how we process personal data below.
Your consent applies to the following domains: brackenwood.com
7. The types of cookies we use and why we use them
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.
You can read about each of the cookies on our declaration page.
8. Google Analytics
We use Google Analytics to rationalize our portfolio of websites by (i) optimizing traffic to and between corporate websites, and (ii) integrating and optimising web pages where appropriate.“Google Analytics” is a service offered by Google Inc. “Google” that generates detailed statistics about a website’s traffic and traffic sources and measures conversions and sales. GoogleAnalytics uses “cookies” stored on your computer to help analyze how users use our website.
The information generated by the cookies about your use of our website, including your IP address, will be anonymised by use of the appropriate settings (“_anonymizelp()” function or equivalent) and transmitted to Google servers in the United States. For more information on how IP anonymisation works please see https://support.google.com/analytics/answer/2763052
On behalf of us, Google will use the information generated by the cookies for the purpose of evaluating the use of our website, compiling reports on website activity providing us with these reports for analytical purposes.
Google may transfer this information to third parties in case of a statutory obligation or if a third party processes data on behalf of Google. Under no circumstances, Google will combine or associate your IP address with other data stored at Google.
You may prevent or stop the installation and storage of cookies by you browser settings by downloading and installing the free Opt-out Browser Add-on available at https://tools.google.com/dlpage/gaoptout?hl=en
9. Using your browser settings to control and delete cookies
Most web browsers allow control of cookies through the browser settings. You can set your browser to notify you when you receive a cookie, which will enable you to decide if you want to accept it or not. However, if you do not accept a cookie you may not be able to use all the functionality of your browser software. To find out more about cookies, including how to see what cookies have been set and how to the delete them, visit www.allaboutcookies.org
10. Internet tags
Occasionally, we may use internet tags (also known as web-beacons, action tags, single-pixel GIFs, clear GIFs, invisible GIFs and 1-by-1 GIFs) and cookies on this Website. We may deploy these tags and cookies through a web analytical service partner, which may be located and store the respective information, including your IP address, in a foreign country. These tags and cookies are placed on different pages of this Website. We use this technology to measure the registered user’s responses to our sites, including how many times a page is opened and which information is consulted, as well as to evaluate your use of this Website.
11. Links to other sites
This Cookies and Privacy Policy applies only to this Website, and not to websites owned by third parties. We, and other registered users, may provide links to other websites which may be of interest to other registered users. We aim to ensure that such websites are of the highest standard. However, due to the nature of the internet, we cannot guarantee the privacy standards of websites to which we link or be responsible for the contents of sites other than this one, and this Cookies and Privacy Policy is not intended to be applicable to any other linked site.
12. Contact us
If you have any queries or complaints about our compliance with this Cookies and Privacy Policy, or if you would like to make any recommendations or comments to improve the quality of our Cookies and Privacy Policy, please email us at info@Brackenwood.com.
Brackenwood's GDPR Data Policy
Brackenwood Windows Ltd recognises the importance of protecting the personal information and the privacy of data provided by you (and that which may personally identify you).
By accessing or browsing our website, contacting us on social media, working with or for us, offering your goods or services to us, using any of the goods and services that we provide to you or otherwise providing your information to us (including when entering competitions or when attending our events), you confirm that you have read and understood the entirety of this privacy policy.
Information we may collect from you
If you enter your personal details on our website, we’ll ask you for your name, address, telephone numbers (mobile and land) and email address.
As part of our commitment to raising standards, we may monitor and record communications with you (including phone conversations, emails, text and webchat conversations) for quality assurance, legal, compliance and training purposes.
Each time you visit our website we may automatically collect any of the following information:
a) Information about our website visitors:
technical information, including the Internet protocol (IP) address used to connect your computer to the internet, domain name and country which requests information, the files requested, browser type and version, browser plug-in types and versions, operating system and platform;
your user name;
your age;
information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time), time and length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, traffic data, location data, weblogs and other communication data and information provided when requesting further service or downloads; and
if you are a user of a mobile application, your location data so that we can help you to locate our products and services and, if you are a service provider, so that we can monitor the effectiveness and efficiency of any services that you provide to us.
b) Information about the goods or services we provide to you:
information needed to provide goods or services to you (including information on account opening forms, details of your order, order history, payment details, delivery address, delivery requirements and restrictions, trade references and tax information);
the name you give us for personalised products;
customer services information; and
customer relationship management and marketing information
c) If you choose to use social media in order to contact us or find out about our products or services, your profile information (including your preferences and interactions with us on Facebook, Instagram and Twitter) and information which you post on message boards which are relevant to our business.
The legal basis we rely on
The law on data protection sets out a number of different reasons for which a company may collect and process your personal data. We use Legitimate Interest. In the situations where we collect and process your personal data, we require it to pursue our legitimate interests in a way which might reasonably be expected as part of running our business.
How we use this information
We collect, use and store your personal information for the following reasons:
to allow our advisers, agents and sales representatives to follow up our service, either by email, telephone, text, mail, message service or any other communication systems we adopt as part of our business strategy and our customer care procedure;
to help us to understand your needs and provide a better service;
to help us to improve our products and services;
to enable us to occasionally contact you for market research purposes;
to enable us to send you information about new products, special offers or other information that we think you may find interesting;
to administer our websites;
to improve your browsing experience by personalising the website;
to provide third parties with statistical information about our users – but this information will not be used to identify any individual user;
to facilitate our internal record keeping;
to enable you to participate in our competitions and promotions;
to carry out marketing analysis and applicant profiling (including with transactional information) and create statistical and testing information;
to help to prevent and detect fraud or loss;
to process orders which you place for goods or services from us;
to prepare before and after photographs of enhancements to your property to use for marketing purposes;
for improvement and maintenance of our website and the app and preparing reports or compiling statistics in order to improve our goods and services. Such details will be anonymised as far as is reasonably possible and you will not be identifiable from the information collected;
to monitor your interactions with us and our brand online, if you contact us on social media, including Messenger and WebChat, where it is in our legitimate interests to do so for market research and for planning future marketing campaigns;
to amplify an event to a broader audience and for internal presentation purposes, we may use your photograph or video footage from an event where it is in our legitimate interests for marketing and business development purposes or where we have your consent; and
to contact you to invite you to write a news article about our products and services; to invite you to events, send you promotional material and for press releases if you are a journalist, where it is in our legitimate interests.
to provide relevant goods or services to you or your employer (including, to confirm and process orders, for administration of your account with us, customer loans, tax and export, billing and debt collection purposes and the collection of bottles (where applicable);
to deal with any enquiries or issues you have about our goods and services, including any questions you may have about how we collect, store and use your personal information, or any requests made by you for a copy of the information we hold about you. If we do not have a contract with you, we may process your personal information for these purposes where it is in our legitimate interests for customer services purposes;
to send you certain communications (including by email or post) about our goods and services such as service announcements and administrative messages (for example, setting out changes to our terms and conditions and keeping you informed about our fees and charges);
to allow you to attend our events or participate in competitions and to send you photos that you have permitted us to take of you;
for health and safety and quality assurance;
to carry out statistical analysis and market research;
to contact you (including by email or post) with information about our products and services which either you request, or which we feel will be of interest to you (including newsletters), but only where you have consented to this;
to identify and implement business efficiencies and for internal corporate reporting, business administration, ensuring adequate insurance coverage for our business, ensuring the security of company facilities, research and development;
to comply with any procedures, laws and regulations which apply to us – this may include where we reasonably consider it is in our legitimate interests or the legitimate interests of others to comply, as well as where we are legally required to do so.
to establish, exercise or defend our legal rights – this may include where we reasonably consider it is in our legitimate interests or the legitimate interests of others, as well as where we are legally required to do so.
Sensitive Personal Data
There may be instances where it is necessary for you to share information with us containing special categories of personal information or ‘sensitive personal data’. This relates to things such as details of medical conditions which you may need to share with us so we are able to meet your specific requirements when providing our goods and services.
Due to the sensitive nature of this information, we will only take it from you if you have given us your explicit consent and it is necessary for us to do so. We will also inform you of what we will do with this information and who we will share it with.
Your rights
You have the right to:
- Request access to, and a copy of, your personal information that we hold.
- Request correction of the personal information that we hold about you if you believe it is incomplete or inaccurate
- Request erasure of your personal information in specific circumstances, such as; if our processing of your personal information is based upon legitimate interests and you believe it is no longer necessary; or if you believe we have processed your personal data unlawfully or not for the purposes which it was intended.
- Object to processing of your personal information where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground.
- Request to restrict the processing of your personal information in specific circumstances, such as; you have requested that your personal information is corrected and want to restrict processing whilst we correct it; where you believe our processing is unlawful but do not want us to erase your personal information; where we no longer need to store your personal information but you require us to do so to enable you to exercise or defend a legal claim.
- Data Portability in particular circumstances meaning that you can request for your personal information to be securely moved, copied or transferred from our IT environment to another. This only applies if our lawful basis for processing your data is consent or performance of a contract, and we are processing your data by automated means.
If you believe we have not complied with your rights, you can complain to the Information Commissioner by visiting their website https://ico.org.uk/.
Version 31072023